about lue + riley
we are an earring business specializing in handmade tassels + statement earrings. newly launched in august 2018, lue + riley is a brand that inspires and empowers the modern woman to fully live out her purpose.
we are fueled with passion to see you fearlessly chase your dreams. to dare believe: you have a great purpose. and to help you look at scary things and say, i can do this!
we live with the conviction that you are worthy. you are treasured.
there is no one like you.
connect. say hi. we're here to serve you.
to adorn your ears and your heart with truth.
photo by Jade Chiu Photography
the face behind the brand
hi. i'm pangshua.
here is a snippet of my story + this journey:
some days, i struggle with living my own story out -- we all do to some degree -- but it doesn’t lessen the truth that we are worthy. we are treasures. we are living stories, getting to our destinations. so launching lue + riley was something that “just happened”.
in a season of learning to love myself better, and giving myself the space to fail + to try, i took leaps that i otherwise wouldn’t have. at the end of the day, what i want to be a reminder for me is the vow i made 6 years ago.
my brother Lue, at age 27, unexpectedly passed away from a heart failure... i wanted to see my brother’s legacy lived out somehow. i wanted his story told. i made a vow to cherish every year, every moment.
i am proud to have spent the last 12 years working with nonprofits helping youth and families in need. but in the midst of all that busyness, i lost focus of this vow: to live in each moment. having the space to create with my hands really energize me.
it’s a long way of saying, every step of the journey has led me to this moment in starting lue + riley. crazy how the journey unfolds!
"in a season of learning to love myself better,
and giving myself the space to fail + to try,
i took leaps that i otherwise wouldn’t have."
—pangshua, lue + riley